How We Helped an Australian Personalized Jewelry Brand Achieve 3.61 ROAS and Turn Around Their Business

Client Overview

A personalized jewelry brand based in Australia was on the verge of bankruptcy after working with a previous agency that failed to deliver results. Heavily reliant on an expensive marketing automation platform (Madgicx), the client’s campaigns were underperforming, leaving them frustrated and struggling to stay afloat. That’s when they reached out to Ad Astra Media Solutions for help in turning things around.

The Challenges:

  • Near-Bankruptcy: The brand’s revenue was plummeting due to poor performance from the previous agency.
  • Inefficient Tools: The reliance on a costly marketing automation platform (Madgicx) wasn’t yielding the desired results, driving up costs with little return.
  • Lack of Direction: The client needed a clear and effective strategy to reverse their financial downturn and improve overall account performance.

Our Solution:

  • Creative Strategy Development:
    We built a customized creative strategy focused on testing various angles and styles to discover what resonated best with their target audience. This approach allowed us to quickly pivot and optimize based on real-time feedback from ad performance.
  • Elimination of Unnecessary Expenses:
    We recommended removing the costly Madgicx platform, which was eating into the client’s profits without delivering meaningful results. By shifting to a leaner, more efficient custom strategy, we reduced monthly expenses significantly.
  • Daily Testing and Optimization:
    We implemented a plan for daily testing of ad creatives, audience segments, and messaging. This approach helped us identify winning combinations quickly, allowing us to optimize campaigns and improve performance consistently.

The Results:

Our personalized approach delivered impressive results within a short time frame, helping the client not only survive but thrive:

  • November 2023:
    • Amount Spent: $71,619.51
    • ROAS: 3.61
    • Number of Sales: 2,639
    • CPA: $27.14
    • Revenue: $258,709.83
    • AOV: $98.03
  • October 2023:
    • Amount Spent: $30,042.70
    • ROAS: 4.03
    • Number of Sales: 1,147
    • CPA: $26.19
    • Revenue: $120,978.45
    • AOV: $105.47
  • September 2023:
    • Amount Spent: $28,909.81
    • ROAS: 3.49
    • Number of Sales: 1,023
    • CPA: $28.26
    • Revenue: $100,753.80
    • AOV: $98.49
  •  

Key Take Aways

  • We quickly identified creative angles that resonated with the brand’s audience, significantly improving engagement and conversions.
  • By eliminating the unnecessary expenses tied to Madgicx and focusing on strategic creative testing, we helped the client achieve sustainable growth.
  • Consistent Improvements: Through ongoing optimization and testing, we helped turn the client’s business from near-bankruptcy to profitability, achieving consistent ROAS improvements month over month.

Testimonials

Our dedication lies in driving your business prosperity, shattering revenue ceilings, and expanding your scale like never before

Yeti
HongKong
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“𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙝𝙖𝙧𝙙 𝙬𝙤𝙧𝙠, 𝘼𝙣𝙜𝙚𝙡𝙖! 𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙞𝙡𝙡 𝙜𝙚𝙩 𝙗𝙚𝙩𝙩𝙚𝙧 𝙖𝙣𝙙 𝙗𝙚𝙩𝙩𝙚𝙧 :)”
Chiara
Philippines
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𝙒𝙚 𝙙𝙚𝙘𝙞𝙙𝙚𝙙 𝙩𝙤 𝙥𝙖𝙪𝙨𝙚 𝙤𝙣 𝙩𝙝𝙚 𝙧𝙚𝙣𝙚𝙬𝙖𝙡 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙢𝙤𝙣𝙩𝙝 𝙖𝙨 𝙤𝙪𝙧 𝙢𝙖𝙣𝙥𝙤𝙬𝙚𝙧 𝙬𝙞𝙡𝙡 𝙗𝙚 𝙛𝙤𝙘𝙪𝙨𝙞𝙣𝙜 𝙤𝙣 𝙤𝙪𝙧 𝙬𝙝𝙤𝙡𝙚𝙨𝙖𝙡𝙚 𝙤𝙧𝙙𝙚𝙧𝙨 𝙛𝙤𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙗𝙪𝙨𝙮 𝙗𝙚𝙧-𝙢𝙤𝙣𝙩𝙝𝙨 𝙖𝙝𝙚𝙖𝙙. 𝙃𝙤𝙥𝙚𝙛𝙪𝙡𝙡𝙮, 𝙬𝙚’𝙡𝙡 𝙗𝙚 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙧𝙚𝙣𝙚𝙬 𝙖𝙜𝙖𝙞𝙣 𝙞𝙣 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙘𝙤𝙢𝙞𝙣𝙜 𝙢𝙤𝙣𝙩𝙝𝙨 𝙞𝙛 𝙤𝙪𝙧 𝙢𝙖𝙣𝙥𝙤𝙬𝙚𝙧 𝙛𝙤𝙧 𝙬𝙝𝙤𝙡𝙚𝙨𝙖𝙡𝙚 𝙜𝙚𝙩𝙨 𝙡𝙚𝙨𝙨 𝙗𝙪𝙨𝙮. 𝙒𝙚 𝙖𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧 𝙝𝙚𝙡𝙥 𝙖𝙣𝙙 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙩𝙤 𝙤𝙪𝙧 𝙨𝙢𝙖𝙡𝙡 𝙚-𝙘𝙤𝙢 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢, 𝙖𝙣𝙙 𝙝𝙤𝙥𝙚𝙛𝙪𝙡𝙡𝙮 𝙬𝙚’𝙡𝙡 𝙬𝙤𝙧𝙠 𝙖𝙜𝙖𝙞𝙣 𝙨𝙤𝙤𝙣!
Sarah
Sydney Australia
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𝙄'𝙢 𝙧𝙚𝙖𝙡𝙡𝙮 𝙜𝙡𝙖𝙙 𝙩𝙤 𝙝𝙚𝙖𝙧 𝙮𝙤𝙪𝙧 𝙚𝙣𝙩𝙝𝙪𝙨𝙞𝙖𝙨𝙢! 𝙔𝙤𝙪𝙧 𝙥𝙤𝙨𝙞𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙧𝙚 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙚𝙭𝙥𝙡𝙤𝙧𝙚 𝙩𝙝𝙞𝙨 𝙣𝙚𝙭𝙩 𝙥𝙝𝙖𝙨𝙚. 𝙄'𝙢 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙩𝙤 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙨𝙞𝙣𝙜 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙖𝙣𝙙 𝙥𝙪𝙨𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙤𝙨𝙚 𝙝𝙞𝙜𝙝𝙚𝙧 𝙨𝙖𝙡𝙚𝙨 𝙜𝙤𝙖𝙡𝙨. 𝙃𝙚𝙧𝙚'𝙨 𝙩𝙤 𝙖 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙨𝙤𝙢𝙚 𝙛𝙖𝙣𝙩𝙖𝙨𝙩𝙞𝙘 𝙧𝙚𝙨𝙪𝙡𝙩𝙨 𝙖𝙝𝙚𝙖𝙙 🥰
Frank
Adelaide Australia
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“𝙂𝙤𝙤𝙙 𝙢𝙤𝙧𝙣𝙞𝙣𝙜, 𝘼𝙣𝙜𝙚𝙡𝙖. 𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪? 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙢𝙤𝙣𝙩𝙝𝙡𝙮 𝙨𝙪𝙢𝙢𝙖𝙧𝙮 𝙖𝙣𝙙 𝙧𝙚𝙥𝙤𝙧𝙩. 𝙔𝙚𝙖𝙝, 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙞𝙣𝙜𝙨 𝙖𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙥𝙧𝙚𝙩𝙩𝙮 𝙜𝙤𝙤𝙙.”
Daniel
Richmond Hill, Canada
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“𝙃𝙞 𝘼𝙣𝙜𝙚𝙡𝙖! 𝙏𝙝𝙖𝙣𝙠𝙨 𝙛𝙤𝙧 𝙩𝙝𝙞𝙨 𝙧𝙚𝙥𝙤𝙧𝙩. 𝙄 𝙡𝙞𝙠𝙚 𝙮𝙤𝙪𝙧 𝙎𝙖𝙡𝙚𝙨 𝙛𝙪𝙣𝙣𝙚𝙡. 𝙄 𝙖𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙚 𝙩𝙝𝙚 𝙚𝙛𝙛𝙤𝙧𝙩 𝙤𝙣 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙝𝙞𝙨 𝙩𝙤 𝙢𝙚 𝙨𝙤 𝙩𝙞𝙢𝙚𝙡𝙮.”
Yeti
HongKong
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“𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙝𝙖𝙧𝙙 𝙬𝙤𝙧𝙠, 𝘼𝙣𝙜𝙚𝙡𝙖! 𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙞𝙡𝙡 𝙜𝙚𝙩 𝙗𝙚𝙩𝙩𝙚𝙧 𝙖𝙣𝙙 𝙗𝙚𝙩𝙩𝙚𝙧 :)”
Chiara
Philippines
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𝙒𝙚 𝙙𝙚𝙘𝙞𝙙𝙚𝙙 𝙩𝙤 𝙥𝙖𝙪𝙨𝙚 𝙤𝙣 𝙩𝙝𝙚 𝙧𝙚𝙣𝙚𝙬𝙖𝙡 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙢𝙤𝙣𝙩𝙝 𝙖𝙨 𝙤𝙪𝙧 𝙢𝙖𝙣𝙥𝙤𝙬𝙚𝙧 𝙬𝙞𝙡𝙡 𝙗𝙚 𝙛𝙤𝙘𝙪𝙨𝙞𝙣𝙜 𝙤𝙣 𝙤𝙪𝙧 𝙬𝙝𝙤𝙡𝙚𝙨𝙖𝙡𝙚 𝙤𝙧𝙙𝙚𝙧𝙨 𝙛𝙤𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙗𝙪𝙨𝙮 𝙗𝙚𝙧-𝙢𝙤𝙣𝙩𝙝𝙨 𝙖𝙝𝙚𝙖𝙙. 𝙃𝙤𝙥𝙚𝙛𝙪𝙡𝙡𝙮, 𝙬𝙚’𝙡𝙡 𝙗𝙚 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙧𝙚𝙣𝙚𝙬 𝙖𝙜𝙖𝙞𝙣 𝙞𝙣 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙘𝙤𝙢𝙞𝙣𝙜 𝙢𝙤𝙣𝙩𝙝𝙨 𝙞𝙛 𝙤𝙪𝙧 𝙢𝙖𝙣𝙥𝙤𝙬𝙚𝙧 𝙛𝙤𝙧 𝙬𝙝𝙤𝙡𝙚𝙨𝙖𝙡𝙚 𝙜𝙚𝙩𝙨 𝙡𝙚𝙨𝙨 𝙗𝙪𝙨𝙮. 𝙒𝙚 𝙖𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙚 𝙮𝙤𝙪𝙧 𝙝𝙚𝙡𝙥 𝙖𝙣𝙙 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙩𝙤 𝙤𝙪𝙧 𝙨𝙢𝙖𝙡𝙡 𝙚-𝙘𝙤𝙢 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢, 𝙖𝙣𝙙 𝙝𝙤𝙥𝙚𝙛𝙪𝙡𝙡𝙮 𝙬𝙚’𝙡𝙡 𝙬𝙤𝙧𝙠 𝙖𝙜𝙖𝙞𝙣 𝙨𝙤𝙤𝙣!
Sarah
Sydney Australia
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𝙄'𝙢 𝙧𝙚𝙖𝙡𝙡𝙮 𝙜𝙡𝙖𝙙 𝙩𝙤 𝙝𝙚𝙖𝙧 𝙮𝙤𝙪𝙧 𝙚𝙣𝙩𝙝𝙪𝙨𝙞𝙖𝙨𝙢! 𝙔𝙤𝙪𝙧 𝙥𝙤𝙨𝙞𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙧𝙚 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙚𝙭𝙥𝙡𝙤𝙧𝙚 𝙩𝙝𝙞𝙨 𝙣𝙚𝙭𝙩 𝙥𝙝𝙖𝙨𝙚. 𝙄'𝙢 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙 𝙩𝙤 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙨𝙞𝙣𝙜 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙖𝙣𝙙 𝙥𝙪𝙨𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙤𝙨𝙚 𝙝𝙞𝙜𝙝𝙚𝙧 𝙨𝙖𝙡𝙚𝙨 𝙜𝙤𝙖𝙡𝙨. 𝙃𝙚𝙧𝙚'𝙨 𝙩𝙤 𝙖 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙨𝙤𝙢𝙚 𝙛𝙖𝙣𝙩𝙖𝙨𝙩𝙞𝙘 𝙧𝙚𝙨𝙪𝙡𝙩𝙨 𝙖𝙝𝙚𝙖𝙙 🥰
Frank
Adelaide Australia
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“𝙂𝙤𝙤𝙙 𝙢𝙤𝙧𝙣𝙞𝙣𝙜, 𝘼𝙣𝙜𝙚𝙡𝙖. 𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪? 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙢𝙤𝙣𝙩𝙝𝙡𝙮 𝙨𝙪𝙢𝙢𝙖𝙧𝙮 𝙖𝙣𝙙 𝙧𝙚𝙥𝙤𝙧𝙩. 𝙔𝙚𝙖𝙝, 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙞𝙣𝙜𝙨 𝙖𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙥𝙧𝙚𝙩𝙩𝙮 𝙜𝙤𝙤𝙙.”
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