How We Helped an Australian Personalized Jewelry Brand Achieve 3.61 ROAS and Turn Around Their Business
Client Overview
A personalized jewelry brand based in Australia was on the verge of bankruptcy after working with a previous agency that failed to deliver results. Heavily reliant on an expensive marketing automation platform (Madgicx), the client’s campaigns were underperforming, leaving them frustrated and struggling to stay afloat. That’s when they reached out to Ad Astra Media Solutions for help in turning things around.
The Challenges:
- Near-Bankruptcy: The brand’s revenue was plummeting due to poor performance from the previous agency.
- Inefficient Tools: The reliance on a costly marketing automation platform (Madgicx) wasn’t yielding the desired results, driving up costs with little return.
- Lack of Direction: The client needed a clear and effective strategy to reverse their financial downturn and improve overall account performance.
Our Solution:
- Creative Strategy Development:
We built a customized creative strategy focused on testing various angles and styles to discover what resonated best with their target audience. This approach allowed us to quickly pivot and optimize based on real-time feedback from ad performance. - Elimination of Unnecessary Expenses:
We recommended removing the costly Madgicx platform, which was eating into the client’s profits without delivering meaningful results. By shifting to a leaner, more efficient custom strategy, we reduced monthly expenses significantly. - Daily Testing and Optimization:
We implemented a plan for daily testing of ad creatives, audience segments, and messaging. This approach helped us identify winning combinations quickly, allowing us to optimize campaigns and improve performance consistently.
The Results:
Our personalized approach delivered impressive results within a short time frame, helping the client not only survive but thrive:
- November 2023:
- Amount Spent: $71,619.51
- ROAS: 3.61
- Number of Sales: 2,639
- CPA: $27.14
- Revenue: $258,709.83
- AOV: $98.03
- October 2023:
- Amount Spent: $30,042.70
- ROAS: 4.03
- Number of Sales: 1,147
- CPA: $26.19
- Revenue: $120,978.45
- AOV: $105.47
- September 2023:
- Amount Spent: $28,909.81
- ROAS: 3.49
- Number of Sales: 1,023
- CPA: $28.26
- Revenue: $100,753.80
- AOV: $98.49
Key Take Aways
- We quickly identified creative angles that resonated with the brand’s audience, significantly improving engagement and conversions.
- By eliminating the unnecessary expenses tied to Madgicx and focusing on strategic creative testing, we helped the client achieve sustainable growth.
- Consistent Improvements: Through ongoing optimization and testing, we helped turn the client’s business from near-bankruptcy to profitability, achieving consistent ROAS improvements month over month.
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Ready to Transform Your Business?
If you’re looking for a personalized marketing strategy that can drive real results, like we did for this Australian jewelry brand, book a free consultation with Ad Astra Media Solutions today. We’re here to help you achieve long-term success and profitability