How We Helped a Canadian Gaming Accessories Brand Achieve Profitability and Restore Confidence in Their Advertising
Client Overview
A gaming accessories brand based in Canada was struggling to maintain consistent advertising efforts. The frequent turnover of ad specialists led to disrupted campaigns, missed opportunities, and declining profitability. After several failed attempts to implement a complex funnel strategy, the client reached out to Ad Astra Media Solutions for help.
The Challenges:
- Frequent Turnover: The client faced disruptions due to ad specialists leaving unexpectedly, causing inconsistency in campaign management and strategy execution.
- Declining Confidence: After multiple attempts to make the account profitable, the client was losing hope in finding a reliable solution.
- Complex Funnel Strategy: The client needed to implement a funnel strategy to drive profitability but found the complexity overwhelming, resulting in missed growth opportunities.
Our Solution:
- Long-Term Partnership and Consistency:
We offered the client a stable, long-term partnership, ensuring continuous management of their account without the fear of sudden exits. This provided the client with peace of mind and consistent execution of strategies. - Simplified Creative and Funnel Strategy:
We implemented a proven creative and funnel strategy, focusing on simplifying the complexity while driving profitability. Tailored messaging and optimized targeting allowed us to engage the target audience effectively without overcomplicating the process. - Step-by-Step Funnel Optimization:
We mapped out a step-by-step funnel strategy, guiding the customer journey from awareness to conversion. This clear roadmap made it easy for the client to understand and apply the funnel process in practice, ensuring that no opportunities were missed. - Daily Testing and Optimization:
By conducting daily testing of creatives, audience segments, and ad copy, we were able to fine-tune the campaign’s performance and discover the strategies that resonated best with the clientโs audience.
The Results:
Our approach restored the clientโs confidence and transformed their advertising strategy into a profitable and scalable system:
- December 2023:
- Amount Spent: $13,241.83
- ROAS: 1.81
- Number of Sales: 702
- CPA: $18.86
- Revenue: $23,965.07
- December 2023:
- November 2023:
- Amount Spent: $10,684.04
- ROAS: 1.73
- Number of Sales: 507
- CPA: $21.07
- Revenue: $18,433.99
- AOV: $36.36
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- October 2023:
- Amount Spent: $4,995.99
- ROAS: 1.68
- Number of Sales: 191
- CPA: $26.16
- Revenue: $8,404.66
- AOV: $44.00
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Key Take Aways
- Consistent Account Management: We eliminated the disruptions caused by frequent turnover, ensuring continuous strategy execution and reliable results.
- Simplified Funnel Strategy: By breaking down the complex funnel into easy-to-implement steps, we helped the client regain control and clarity over their advertising efforts.
- Daily Optimization: Our daily testing of creatives and audience segments allowed us to consistently improve performance, leading to higher profitability and sustainable growth.
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Ready to Transform Your Business?
If youโre looking for a personalized marketing strategy that can drive real results, like we did for this Australian jewelry brand, book a free consultation with Ad Astra Media Solutions today. Weโre here to help you achieve long-term success and profitability