How We Helped an Australian Mobility Aids Brand Achieve a 10.5 ROAS and Overcome Ad Rejections
Client Overview
An Australian-based mobility aids brand was facing significant challenges in scaling its business, operating in a highly sensitive niche that led to repeated ad rejections. Despite substantial ad spend, the client struggled with low sales volume and insufficient return on investment. They turned to Ad Astra Media Solutions for a solution that could overcome these challenges and unlock scalable growth.
The Challenges:
- Ad Rejections: Operating in a tricky niche led to frequent ad rejections, making it difficult to run campaigns effectively.
- Low Sales Volume: Despite heavy ad spending, the client wasnโt seeing the return on investment they needed to sustain growth.
- Uncertainty in Scaling: The client sought ways to scale their business but was unsure how to approach it within a competitive and sensitive market.
Our Solution:
- Compliance-First Creative Strategy:
We developed ad creatives that were not only engaging but also compliant with platform policies to minimize the risk of ad rejections. This approach allowed the clientโs ads to run smoothly without interruptions. - Sales Data and Performance Optimization:
We conducted a deep analysis of their sales data and ad performance, identifying high-converting audiences and optimizing ad targeting and creatives to focus on them. This resulted in more effective use of their ad spend and higher returns. - Daily Testing for Consistent Growth:
We introduced a daily testing framework for creatives, audience segments, and messaging. This allowed us to uncover untapped opportunities quickly, helping to refine campaigns for better performance. - Efficient Scaling Strategy:
To help the client scale without increasing costs, we proposed a strategic approach that included refining audience segments and expanding lookalike audiences. This allowed us to maximize reach while maintaining cost control.
The Results:
Our strategic approach not only mitigated the risks of ad rejections but also improved sales performance and paved the way for scalable growth:
- April 2024:
- Amount Spent: $14,004.20
- ROAS: 10.50
- Number of Sales: 372
- CPA: $37.65
- Revenue: $147,065.17
- March 2024:
- Amount Spent: $14,046.93
- ROAS: 5.98
- Number of Sales: 301
- CPA: $46.70
- Revenue: $84,096.92
- February 2024:
- Amount Spent: $11,891.29
- ROAS: 6.62
- Number of Sales: 162
- CPA: $73.40
- Revenue: $78,694.63
Key Take Aways
- Compliance-First Approach: By creating compliance-friendly ads, we successfully mitigated ad rejections and ensured uninterrupted campaign delivery.
- Optimized Performance: Targeted optimization efforts significantly increased sales volume, improving the clientโs ROAS and delivering better returns on their ad spend.
- Efficient Scaling: Through strategic daily testing and refined audience targeting, we helped the client establish a clear path to scalable growth without increasing ad rejection risks or costs.
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Ready to Transform Your Business?
If youโre looking for a personalized marketing strategy that can drive real results, like we did for this Australian jewelry brand, book a free consultation with Ad Astra Media Solutions today. Weโre here to help you achieve long-term success and profitability